Xcel Energy is a smart brand. Government regulated monopoly, yes. But super smart. And forward thinking. And innovative. And future-focussed. Problem was, all anyone ever heard from them was on a monthly bill. So it was our job to bottle the innovative spirit of the company, refresh the brand from top to bottom, and reintroduce Xcel to their customers in all seven states they serve. Wonderful clients, great team, and a carbon-free future.

Partner: Brian Lambert
Director: Hoffman / Metoyer
Agency: Carmichael Lynch