As the title sponsor of the 2019 Big 12 Men’s Basketball Tournament, Phillips 66 needed an experiential thingy for fans to interact with. So we built The Slamulator - the world’s first slam dunk simulator - and invited fans to go above the computer-generated rim.

We worked with Pixel Farm to develop the technology and process, and over the course of four days processed over
1200 slamulations and sent them out via text in real time.

Partner: Andrew Wetzel
Agency: Carmichael Lynch
Technology: Pixel Farm