Interactive storytelling, an immersive art project, and soccer legends for Pepsi.
To celebrate the World Cup in the Pepsiest of ways, the team at 180LA created an interactive story that let people control the outcome of the film on YouTube. Pair that with a cover of David Bowie’s “Heroes,” six of the world’s greatest soccer players, Janelle Monáe, and the city of Rio.
Agency: 180LA
