In advertising, ideas can die a thousand horrible deaths. So getting great work made
is an endless battle of getting punched in your delicate ego’s face.
The Hatch Awards are Boston’s way of celebrating the relentless souls who fight, kick, cry, scream, and beg to sell work that elevates the industry and moves the corporate needle. My team and I were lucky to do the show’s campaign work two years in a row for the world’s toughest, most cynical, most beaten down audience: Our fellow compatriots who are fighting the good fight.
This work was part of the early ticket sales push, social campaign, and adorned the walls and screens at the show.
CD/Partner: Josh Tetrault
ECD: Bill Girouard
Team: Kyle Koenig, Carrie Brausch
Agency: Copper Giants at Liberty Mutual