Joe Beutel thinks things, makes things, writes things, invents things, authors things, directs things, manages things, and facilitates things that move the needle for businesses big, small, or otherwise. He grows people, builds brands, and Bravehearts highly effective work at the intersection of insight, purpose, and creativity. He collaborates ruthlessly. He is umbilically tethered to strategy. He solves problems with both sides of his squishy Midwestern brain.

Of his many occupational pursuits, Joe is a Senior Creative Director, currently building and managing a new in-house agency at Liberty Mutual called Copper Giants, where they service ideas for the Fortune 100 behemoth’s Billion-dollar-plus media spend, but also work on outside clients as a bona fide LLC. It’s strange, but it works.

He also co-founded a creative studio called Bear Fight with another killer collaborator, Allison Hayes, with whom he shares a home, a marriage license, and a yellow lab rescue named Henry. They split their time between Minneapolis, MN and Whitefish, MT where they solve the world’s problems on chairlifts.

Endeavors that fuel these fiduciary obligations take place primarily outside, usually on two legs, usually running up hills, skiing down mountains, or fighting like hell to maintain a highly volatile 8.4 golf handicap.

LinkedIn-wise, he’s spent nearly 20 years as a creative mercenary for companies ranging from Fortune 100 behemoths, scrappy little startups, agencies, design studios, and entrepreneurs who want to give their competition heartburn. He’s been client-side, agency-side, and out-side of traditional roles up and down the org chart, working on work that’s been globally recognized by Cannes, the One Show, Radio Mercury Awards, and billions other local shows.

Lastly, for those who enjoy expanding bulleted talking points, see below for an expandable recap of Joe’s core competencies.

  • These days, speed matters. And getting more by spending less is a great way to keep your coffers full. That’s why he gets to quantity quickly, iterate decisively, and craft obsessively to under-spend and overdeliver.

  • Everything he brings to the table is directly tied to an insight, truth, or strategy that solves a problem. Anything else is throwing money in a woodchipper.

  • Scientists have proven beyond reasonable doubt that teamwork does, in fact, make the dream work. Not only is working with smart, ambitious folks the best part of the job, the diversity of opinions, ideas, and voices simply makes everything better.

  • When it comes to communicating with accounts payable, he is the undisputed GOAT. Joe loads invoices up with details, gets all of those tasty job numbers right, and sends them out with delicious quickness.

One Last Thing
(Written Mercifully In the First Person)

Attention spans are shrinking faster than marketing budgets, burnout is the new black, and creatives are being scaled at scales no creative should be scaled at. So parachute me into the mix, embed me with your teams, and make resourcing problems someone else’s problem.

Projects of all shapes, sizes, and budgets are welcome. Long term, short term, weird terms, all great. Flexibility, nimbleness, and curiosity are always on tap to overdeliver, under-ego, and outperform with energy, optimism, and enthusiasm.