Eisenhower once famously said that banks are a lot like the inner-workings of the human gastrointestinal system: It’s great to have one and it’s better when everything just works. So when U.S. Bank needed a new brand platform, I wrote the line Hard Work Works and made a beautifully human film with an equally beautiful human in Lance Acord.

Partners: Brian Lambert, Doug Pedersen
Director: Lance Acord
Agency: Carmichael Lynch