Turns out having a
good looking ding-dong pronounce the brand’s name wrong is very, very good for business.

Working with a character who is as gorgeous as he confidently stupid is a dream. And evolving that character beyond him simply saying “Liberty Biberty” is a clown car inside a party bus on an aircraft carrier of fun. This first batch of spots is all about the love of savings, which we not only shot, edited, and shipped in under 10 days, but they were the highest performing spots in Liberty’s history. (If you’re in to that whole “spots should be funny but also move the needle” thing.)

CD/Partner: Josh Tetrault
ECD: Bill Girouard
Director: Amir Farhang
Agency: Copper Giants @ Liberty Mutual

In which our lovable dunces discuss interweb dating, taking word classes on line, canoolies, lasagnah, and how swoons are majestic creatures.

In which Mr. Dumb Hot flubs the value prop, plays with bubbles, swaddles some puppies, and says the line.

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World of Tanks: Super Bowl