World of Tanks seduced early gamers by letting them go sandbox primal with tanks of various specialities. It was a hit from the start, but they needed a campaign that built on the momentum but launched it to a broader, more tank-deprived audience. They chose the Super Bowl. We ran two :15 parodies - an HGTV and male enhancement drug sendup - and landed on the AdMeter best ads list.

Partner: Tommy Means
Director: Dave Laden
Agency: Mekanism