Mynd Rebrand — Joe Beutel

A full scale identity refresh for HomeTech brand Mynd.

Mynd is a leader in the HomeTech category, and the were looking to raise their next round of funding and build on their customer-first renter tech. I worked directly with the CCO and team at Butchershop on discovery, brand identity, voice, tone, positioning, and overall creative direction to help them get to their next level.

Partners: Ben McNutt, Becca Ray, Caroline Jones, Chandler Oseland
Agency: Butchershop

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