TJ MAXX
TJ Maxx has a great business model: Buy way way low, sell a little bit higher, but still way less than the exact same rags at fancy schmancy department stores. Problem is, no one knows the 'same exact rags' part. So how do you sell designer labels to people who enjoy having money leftover for food? A guy that speaks Russian. That's how.
ADWEEK Spot of the Day
Directed by Sam Cadman.
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. Sit back and look at it with your eyeballs, then grab a complementary PDF. It's on me.