If one day you wake to find yourself marinating in a bathtub filled with the shame and regret of a life too safely lived, maybe these ads will help you rise from the muck of self-loathing and make something of your remaining time on earth. Then again, maybe they won't.
THE EXCELLENT MAKERS
Another phases of the Let's Make Excellent Happen campaign was to find and document people who actually made excellent happen. That meant finding some artists, a rapper, some New Balance factory workers, and a Yankees outfielder later, throwing them in front of some cameras, and making it all up as we went along.