EXTENDED STAY HOTELS
Some people do the White Glove Test to show how clean their rooms are. We did the Girl-licks-everything-in-the-room Test. So with a teeny tiny budget, we made an internet video and microsite. The video got 700,000 online views, a feature as AdCritic's "Rate the Ad" and countless online pickups in just 20 days. Best comment: "Never before have I wanted to be a toilet so bad." Thank you Internet.
Directed by Sean Mullens.
Get the Flash Player to see this player.

. Sit back and look at it with your eyeballs, then grab a complementary PDF. It's on me.